New BaLANCE | AI EXCEPTION SPOTTING

At NY Fashion Week, A FIRST-OF-ITS-KIND AI EXPERIENCE celebrated rule-breakers with NB’s new collection.

  • Cannes Lions 3x Shortlists

  • One Show 3x Merits

  • Adweek Experiential Awards

AN ALGORITHM THAT LEARNED FASHION

Through real-time trend identification, our AI-powered billboard studied passersby's outfits, from the most common to the most original, and surprised the exceptional few. The experience traveled to Toronto, Madrid, and Stockholm.

Featured on