You’ll probably learn more about me by seeing the work, but here’s the short story.

My passion is to craft ideas that can’t be ignored.

I operate at the rare intersection of world-class agency craft and Big Tech innovation.

I’m currently the SVP for Creative AIat Digitas North America/Publicis Groupe, creating campaigns, content, and experiences for our clients using Artificial Intelligence platforms.

Before that, for seven years, I focused on global creative innovation at Meta and X.

At Meta, I helped launch the brand to billions, designed Instagram’s creator monetization model, and led the global rollout of Reels.

At X, I partnered with global advertisers like Apple, Disney, Google, Samsung, and T-Mobile to create first-of-their-kind platform experiences that drove over $220M in incremental revenue — from AI-powered premieres to turning digital posts into physical collectors’ items.

I’ve also led creative teams at VML, Dentsu, Leo, Ogilvy, and McCann — earning multiple awards, including 20+ Cannes Lions, the One Show, D&AD, Webbys, Effies, and Cannes Agency of the Year for Ogilvy.

I build storytelling with a cultural pulse. From the UN General Assembly to the Grammys to Paris Fashion Week, I’ve pioneered emerging technology for brands like Coca-Cola, Absolut, Unilever, and Volvo.

And I’ve also spoken about creativity and innovation in 15+ countries.

I like to go beyond campaigns. I build ideas, teams, and systems that move at the speed of culture and deliver unmatched business impact.

Thanks for stopping by.

Feel free to reach out by email or LinkedIn.