Just like you, I’m not a fan of clichés.
My least favorite: “think outside the box.”

Because when I was a kid, boxes were my favorite toys.

I turned them into robots, cars, and Batcaves.

Today, I craft ideas that surprise, wrapped in curiosity and value, and gift them to the audience.

Then I place them in many boxes: glowing ones filled with lights, circuits, and artificial intelligence—computers, phones, TVs—or unexpected experiences and activations.

Most recently, I’ve been doing this as the Global Head of Creative and Brand at X in New York, leading a team of creatives, strategists, producers, and technologists working with agencies, brands, and creators to unlock new forms of creativity and impact on the platform.

Before that, I spent six years as Director of Global Creative Development at Meta, creating campaigns and brand experiences across Instagram, WhatsApp, Quest, Facebook, and Meta AI glasses.

Earlier, I spent two decades leading creative teams across the U.S., Europe, and Latin America at agencies including Ogilvy, VML, Leo, McCann, and Dentsu 360i.

Along the way, our teams earned 20+ Cannes Lions and honors from the One Show, D&AD, Webbys, and Effies.

Brazilian, American, Italian. Father, creative, musician, teacher.

And after all these years, I’m still opening boxes—
and reinventing what’s inside.

Thanks for visiting. Feel free to reach out by email or LinkedIn.