You’ll probably learn more about me by seeing the work, but here’s the short story.

My passion is to craft ideas that can’t be ignored.

I operate at the rare intersection of world-class agency craft and Big Tech innovation.

Over 25+ years across three continents, I’ve led creative teams at VML, Dentsu, Leo, Ogilvy, and McCann —earning multiple awards, including 20 Cannes Lions the One Show, D&AD, Webbys, Effies, and Cannes Agency of the Year for Ogilvy.

I build storytelling with a cultural pulse. From the UN General Assembly to the Grammys to Paris Fashion Week,

I’ve pioneered emerging technology for brands like Coca-Cola, Absolut, Unilever, and Volvo.

For the past seven years, I’ve focused on global creative innovation at Meta and X.

At Meta, I helped launch the brand to billions, designed Instagram’s creator monetization model, and led the global rollout of Reels.

At X, I partnered with global advertisers like Apple, Disney, Google, Samsung, and T-Mobile to create first-of-their-kind platform experiences—from AI-powered premieres to turning digital posts into physical collectors’ items. Last year, my team’s work drove over $220M in incremental revenue.

I’ve also spoken about creativity and innovation in 15+ countries.

I like to go beyond campaigns. I design ideas, teams, and systems that move at the speed of culture, and deliver unmatched business impact.

Thanks for stopping by.

And feel free to reach out by email or LinkedIn.