MEXICO TOURISM   | RESELFIES

Celebrities recreated tourists’ pre-hurricane selfies in Los Cabos to show the world it was still incredible.

FEATURING: REESE WHITERSPOON, MARIO LOPEZ, NICK JONAS, AND ROSARIO DAWSON

When a hurricane hit Los Cabos, the region recovered in record time—but the damage remained online.

We invited movie stars to recreate tourists’ pre-hurricane selfies and show the world Los Cabos was still incredible.

The campaign generated 39% more news coverage than the hurricane.

Hotel occupancy increased 11% YOY

  • Cannes Lions | 2x Bronze

  • ONE SHOW | BRONZE

  • LIA | GOLD

  • El Ojo | SILVER + 2 Bronzes

  • Clio | 2X Silver

  • FIAP | 2X Gold