universal pictures | BLACK PHONE: cold calling
Direct-to-Fan Horror: Terrorizing MOVIEGOERS AND influencers with VIDEO calls straight from the hideout of Black Phone 2
“A Creative Campaign to Know About” — Ad Age
We broke the fourth wall to bring the film’s villain, The Grabber, directly to the audience. Featuring a world-first brand activation on X Video Call and personalized eerie texts, we made sure the world knew: The Black Phone is ringing again.