AMC | SURVIVING THE BADLANDS
Instagram Stories’ first interactive miniseries to build anticipation for the new season of ‘INTO THE Badlands.’
cannes lions shortlist + One Show Shortlist
NEVER-BEFORE-SEEN-EPISODES. THREE CHOOSE-YOUR-OWN-ADVENTURE STORIES. 15+ DIFFERENT PATHS.
With a tap, fans controlled their favorite characters—run or fight, form an alliance, surrender, or kill. Multiple endings kept them playing and replaying.
96% watched from beginning to end. Top 5 premiere of the year.