ALLSTATE | SEND BAD LUCK
What if you could control your rival's luck with a POSt?
300+ pre-recorded responses for every possible situation.
5x Trend Topic. 75% followers growth. +1,256% engagement
Cannes Lions | Bronze
Clio | Silver
Webby AWARDS 2x
El Ojo | 2 Silvers, Bronze
FIAP | GP, Gold, Bronze
El Sol | Silver
Epica | Bronze
During the World Cup, Allstate unleashed ‘Bad Luck,’ the personification of misfortune. Fans tweeted what they wished on rival teams—and Bad Luck delivered in real time.
